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XM Satellite Radio and DirecTV Announce Joint Marketing Agreement
Washington - Feb 13, 2002 XM Satellite Radio and DirecTV, Inc. have signed a joint marketing agreement designed to drive XM subscriber growth by giving DirecTV satellite television customers value-added offers for XM. Specific elements of the proposed marketing program were not disclosed. "DirecTV customers already understand the advantages that come with satellite entertainment -- programming variety, superior reception and great value," said Hugh Panero, XM's president and CEO and Roxanne Austin, DirecTV president and COO, in a joint statement. "XM looks forward to providing DirecTV customers with a premier nationwide radio service for the car and home that revolutionizes radio the same way DirecTV revolutionized television." XM is transforming radio, an industry that has seen little technological change since FM, almost 40 years ago. XM's programming lineup features 100 coast-to-coast digital channels: 71 music channels, more than 30 of them commercial-free, from hip hop to opera, classical to country, bluegrass to blues; and 29 channels of sports, talk, children's and entertainment. XM radios are available at major electronics retailers nationwide including Best Buy, Circuit City, Tweeter, Ultimate Electronics, participating RadioShack Dealers and Franchisees, Crutchfield, Good Guys, CarToys, Audio Express and Sound Advice; and at independent retailers. Community Email This Article Comment On This Article Related Links XM Radio DirecTV SpaceDaily Search SpaceDaily Subscribe To SpaceDaily Express The latest information about the Commercial Satellite Industry
XM Radio Losses Mount As Do Subscribers
Washington - Jan 24, 2002XM Satellite Radio Holdings Inc. today reported financial and operating results for the fourth quarter ended December 31, 2001, which marked the rollout of America's first nationwide digital satellite radio service. |
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